Where Music Lives

We Invite You To Join Us In Making Musical History

In 2011, the City of Asbury Park will launch an initiative to capture and promote all our great musical heritage since the City’s founding in 1897. This is a strategic plan to embrace all the extraordinary music that emanated from Asbury Park and leverage it to rebuild our city even in this very difficult economic climate. This philosophy was successfully implemented in cities like Memphis, Nashville, Austin, and Liverpool. We are looking for companies to help us underwrite this initiative. Asbury Park is uniquely positioned to achieve similar success and we are inviting you to become our partner in what promises to be an historic chapter in the continuing growth of the City.

We are now creating “Asbury Park Where Music Lives”, a year-long celebration of all the significant music that happened in the city and continues to happen today. Last year we applied, and were chosen by the Smithsonian Institute to launch the museum’s New Harmonies: Celebrating American Roots Music, an exhibit that explores the growth of American music. The exhibit will come to Asbury Park in March of 2011 and it will be the first time the display will be staged in an urban city. We will also be the first stop on the New Harmonies 2011 tour. It is our intention to leverage the national exposure this exhibit will bring to the City and build a full year of events that will capture all of Asbury Park’s wonderful and rich musical history that includes bandleaders John Philip Sousa and Arthur Pryor, big-band leaders Glen Miller, Benny Goodman and the Tommy Dorsey Orchestra, jazz and blues greats like Count Basie, Billie Holiday. Lionel Hampton and modern musical icons, Bruce Springsteen, Jon Bon Jovi , Southside Johnny, and over a dozen young local bands and singers who are well recognized and on the radar. In addition, we will recognize City musical venues like the Convention Hall, Paramount Theatre, the Stone Pony, the Saint, the Wonder Bar, Asbury Lanes and the expected preservation of the old Upstage Club, all that continue to attract thousands of local, national and international visitors to the City every weekend. Three years ago, USA Today conducted a survey to discover the top ten American cities as the best places to listen to music and Asbury Park made the list! Asbury Park Where Music Lives will provide you with a once in a lifetime promotional opportunity to become part of an amazing “rising” of one of America’s great musical cities.
As part of this year long celebration we intent to:

Write and publish the musical heritage of Asbury Park
Stage and partner with over a hundred concerts
Attract international and local celebrities/musicians to participate
Create a documentary of the City’s musical heritage
Create a monthly lecture series featuring, musicians, craftsmen and writers
Stage and host musical art exhibits and shows
Host the most successful Smithsonian New Harmonies exhibit ever!
Create and distribute a New Harmonies educational curriculum
Create, license, and sell Asbury Park Musical Heritage merchandise
Establish a downtown office and exhibit space.
Hire an Executive Director to oversee the operation of next year’s event.
Host a Musical Memorabilia Expo
Create a documentary of the Asbury Park Where Music Lives 2011 Celebration
Develop a marketing plan that will provide local, national and international exposure for the City and all our Asbury Park Musical Heritage Partners.
Host and conduct musical workshops
Create a component for young people
Host book signings

SPONSORSHIPS:

Asbury Park Musical Heritage Partners

As one of our top four “Asbury Park Musical Heritage Partners you will be recognized in all press releases and event sponsored advertising. This will include print media, event announcements, all press releases, exhibits, concerts, videos, internet, our web site and social media initiatives. A conservative estimate indicates at least 30 million exposures. In addition, you will be invited to special VIP events associated with the celebration. We expect this celebration to generate vast local recognition, significant national attention and impressive international exposure. We are requesting a $100,000 commitment to join us as an Asbury Park Musical Heritage Partner. You return on investment will significantly surpass any return you might receive from traditional marketing/promotional vehicles. This is a 12 month campaign, so your company will receive significant exposure all year long.

Asbury Park Musical Heritage Partners Sponsorship Benefits:
Listing as Heritage Foundation Partner in all corporate and publications
Permanent listing and credit in the written and published AP musical heritage book - 5,000 initial printed copies
Permanent listing in credits of AP musical heritage documentary – The finished film will also be sold as a DVD
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition at all the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Recognition in the 2011 City of Asbury Park’s Visitors Guide – 50,000 printed and distributed to all State run visitor centers
Display (banner) recognition at all sanctioned 2011 Asbury Park Musical Heritage Celebration events.
Display recognition in downtown offices and exhibit space
Listing on homepage of city’s special 2011 Asbury Park Musical Heritage Celebration web site
Listing and recognition in all press releases
Listing on all social media activity utilized to support the 2011 Asbury Park Musical Heritage Celebration.
On site representation at all official Asbury Park Musical Heritage Celebration 2011 events.

Asbury Park Musical Heritage Charter Foundation Partners $50,000
Listing as Foundation Partner in all corporate products and publications
Permanent listing in the written and published AP musical heritage book - 5,000 initial printed copies
Permanent listing in credits of AP musical heritage documentary – The finished film will also be sold as a DVD
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition at all the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition in downtown offices and exhibit space
Listing on homepage of city’s special 2011 Asbury Park Musical Heritage Celebration web site
Listing and recognition in all press releases
Listing on all social media activity utilized to support the 2011 Asbury Park Musical Heritage Celebration.
On site representation at all official Asbury Park Musical Heritage Celebration 2011 events.

Asbury Park Musical Heritage Documentary Underwriter (2) $150,000
Prominent Underwriter recognition in credits of AP musical heritage documentary – The finished film will also be sold as a DVD
Listing as Foundation Partner in all corporate products and publications
Permanent listing in the written and published AP musical heritage book - 5,000 initial printed copies
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition at all the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition in downtown offices and exhibit space
Listing on the city’s special 2011 Asbury Park Musical Heritage Celebration web site
Listing and recognition in all press releases
Listing on all social media activity utilized to support the 2011 Asbury Park Musical Heritage Celebration.
On site representation at all official Asbury Park Musical Heritage Celebration 2011 events.

Asbury Park Musical Heritage Summer Concert Sponsor $125,000
Prominent recognition as Summer Concert Sponsor at all 2011 Celebrated beach and boardwalk events
Listing as Foundation Partner in all corporate products and publications
Permanent listing in the written and published AP musical heritage book - 5,000 initial printed copies
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition at all the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition in downtown offices and exhibit space
Listing on the city’s special 2011 Asbury Park Musical Heritage Celebration web site
Listing and recognition in all press releases
Listing on all social media activity utilized to support the 2011 Asbury Park Musical Heritage Celebration.
On site representation at all official Asbury Park Musical Heritage Celebration 2011 events.

Asbury Park Musical Heritage Book Sponsor $30,000
Permanent listing and credit in the written and published AP musical heritage book - 5,000 initial printed copies
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition in downtown offices and exhibit space
Listing on the city’s special 2011 Asbury Park Musical Heritage Celebration web site

Asbury Park Musical Heritage Lecture Series Sponsor $18,000
Recognition as Lecture Sponsor and on-site presence at all lecture series events
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition in downtown offices and exhibit space
Listing on homepage of city’s special 2011 Asbury Park Musical Heritage Celebration web site

Asbury Park Musical Heritage Exhibit Sponsor $12,000
Recognition as Exhibit Sponsor and on-site presence at all lecture series events
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Display recognition in downtown offices and exhibit space
Listing on the city’s special 2011 Asbury Park Musical Heritage Celebration web site
Smithsonian New Harmonies Sponsors $5,000
Listing and credit in all published flyers or booklets to support lectures, workshops, exhibits, book signings, expos and all promotional materials associated with the Smithsonian New Harmonies exhibit.
Listing on the city’s special 2011 Asbury Park Musical Heritage Celebration web site

Asbury Park Musical Heritage Marketing Sponsors $5,000
Listing and credit in all published flyers or booklets to support the 2011 Lecture Series, workshops, exhibits, book signings, expos and all promotional materials associated with the 2011 Celebration.
Listing on the city’s special 2011 Asbury Park Musical Heritage Celebration web site

This is an extraordinary marketing opportunity to become a part of a year-long celebration of musical history and music in the making. Join us in this partnership to transform the City of Asbury Park into a musical mecca.
Please contact us to learn more about this historic initiative. We welcome the opportunity to share why this is a once in a lifetime opportunity, the role you will play in our partnership and the significant return and exposure your company will receive.
Thank you for your consideration
Sincerely,

Thomas J. Gilmour
Director of Commerce
City of Asbury Park
One Municipal Plaza
Asbury Park, New Jersey 07712 732.502.5749 tom.gilmour@cityofasburypark.com